Knowing his party needed to expand its base to win, he reached out to diverse ethnic groups, seeking the endorsement of Catholic leaders and advocating for black voting rights. McKinley, a Civil War hero, changed the arc of American history by running the first truly modern presidential campaign. With “a sure touch professional eye” ( The Washington Post), Rove tells the story of the 1896 election and shows why McKinley won, creating a governing majority that dominated American politics for the next thirty-six years. McKinley’s winning presidential campaign addressed these challenges and reformed his party. The 1896 political environment resembles that of today: an electorate being transformed by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and basic political questions the two parties could not resolve. A fresh look at President William McKinley from New York Times bestselling author and political mastermind Karl Rove-“a rousing tale told by a master storyteller whose love of politics, campaigning, and combat shines through on every page” (Doris Kearns Goodwin, Pulitzer Prize–winning author of Team of Rivals).
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